Jose Luiz Tejon Megido was born in Santos, Sao Paulo (1952). An adopted child, he
started his studies at a school for special children at a public hospital in Santos
(Santa Casa de Santos). He lived about 13 years semiconfined in public hospitals.
He finished high school at Canada High School , in Santos, graduated in Journalism
and Advertisement from Casper Libero Foundation, in Sao Paulo.
He started his development from music, as a composer, and soon got the ‘State Governor’
award: best song for theater, in the early 70s. In the 80s, he produced the rewarded
infantile show Brother Grimm, at the Maria de la Costa Theater, in Sao Paulo.
Master in Arts and Culture from Mackenzie University, doctorating in Science of
Education, from UDE – Universidade de La Empresa – Mercosul, Uruguay.
Administrator, phocusing on Marketing, with major overseas: Pace University – New
York; Harvard and MIT – USA; and Leadership at Insead, France.
His career as an Executive started as a salesperson at SCT (later Equifax); a Publicist
at Marconi Radio, through CIEE. In the marketing area he was a Trainee at LTB-Brazilian
Telephone Directory; Marketing Manager in the savings accounts area – Finadisa.
At the “Agribusiness”, his experience started as a creation director at an advertisement
agency, being later hired as an Executive at Jacto S.A., in Pompeia, Sao Paulo countryside.
At this time, he founded ABMRA – Brazilian Association of Rural and Agribusiness
Marketing, an entity that he presided later. He was a Corporative Marketing Director
of AGROCERES S.A., a Director of Agroceres Ross and of NORAGRO, companies of the
Agroceres Group in the animal genetics and agricultural defenders area. For 8 years,
he directed the area of Education and Courses of ABA – Brazilian Association of
Advertisers. A professional rewarded with the TOP of Marketing by ADVB and other
entities of the publicist area.
In l990, he took over as an Executive of the OESP Midia, an organization of “O Estado
de Sao Paulo” group, where he became a General Director and a company statutory
in a “turn around” program from 2002 onwards, where he started having a seat at
the Executive council of the group. In 2007 he started the TCA International on
partnership with Panzarini Studio – Rome-Italy, phocusing on learning tour, speech,
consultancy, mentoring, education “in company” and workshop programs.
He has written as an author and as a co-author 27 books, including the best sellers
: “O vôo do Cisne” (The Flight of the Swan) and “A grande virada” (The Great Turn
Over), 50 gold rules to overcome difficult situations. An international lecturer,
he already has 2 of his books published and launched abroad. Tejon is considered
one of the best experts at sales management; at marketing for agribusiness; and
at the areas of human leadership, motivation and overcoming.
He had an important participation in the work of the Americans Patrick Sweeney and
Herb Greenberg: “Succeed on your own terms”, launched all over the world, in which
his definition of success was considered “the most embracing and involving, synthetizing
all others” among the tens of celebrities interviewed in the book.
A member of the effective council of ABMRA (Brazilian Association of Rural Marketing
and Agribusiness). Vice-President Director of Communication of CCS – Scientific
Council for the Sustainable Agriculture. A member of the Management Council of Fertion
and AuroraSerios.
He writes for many means of communication, such as: www.exame.com.br/rede de blogs;
he is a columnist of Estadão Net ESPN: of Transamérica Radio Net; Feed & Food Magazine;
Professionals and Businesses Magazine, among others. He was interviewed twice on
Jô Soares program, participating in two parts of the program in a row. He is constantly
present in different interviews on the internet, radio and television.
Also a post-graduation professor at FGV-SP, at ANAMACO University; an Academic coordinator
of post-graduation at ESPM – SP and he develops academic coordination for post-
graduation programs “in company”.
He is a member of the “Dinossauros Rock Band”, a classical rock band, with a monthly
presentation at the Dinossauros Bar (www.dinossaurosrockbar.com.br).
At this moment, he is preparing his new book, based on reflections in the Megiddo
Valley (Armagedon), in Israel, whose title will be “O vôo dos invencíveis – o código
de todas as superações (The flight of the invencible – the code of all the overcomings)-which
is the theme of his next lecture.
Considered a “Top of mind” lecturer of Brasil by Estadão RH Prize – 2011, of “ O Estado de São Paulo” newspaper.